The emergence of new demands, especially the rise of the “appearance economy” and “health economy”, is profoundly driving the vigorous development of the home appliance industry, especially the personal care and health field. Against this background, electric toothbrushes, as an upgraded version of traditional toothbrushes, have quickly won the favor of domestic consumers with their significant advantages in cleaning efficiency, ease of use and sense of technology, and have huge market potential.
Market data and trends
According to the latest data, although the penetration rate of China’s electric toothbrush market in 2020 was only 8%, the market size has approached 20 billion yuan. As electric toothbrush technology moves from 1.0 electrification to 2.0 intelligence, smart electric toothbrushes are gradually occupying the mainstream of the market and becoming an indispensable part of smart homes. It is expected that in the next few years, the penetration rate of electric toothbrushes is expected to further increase to 12%, and the market size is expected to exceed 32.4 billion yuan. This trend not only indicates that the domestic electric toothbrush market has entered a period of full growth, but also indicates that the relevant industrial chain, including key components such as internal connectors, will usher in new growth opportunities.
Connector Solutions for Electric Toothbrushes
The core of the design of electric toothbrushes lies in their efficient vibration or sonic cleaning technology, and the overall structure of the product revolves around three major components: the toothbrush head, the body, and the charging stand (wireless charging). In terms of connector applications, there are mainly the following solutions:
Type-C charging port : As one of the mainstream choices for the current electric toothbrush charging part, the Type-C charging port greatly improves the user experience with its features of not requiring a charging stand, reducing costs, supporting forward and reverse insertion, high-speed data transmission and fast charging. This solution not only meets consumers’ pursuit of convenience, but also conforms to the trend of electronic products towards high efficiency and intelligence.
Switch connector : In a push-button electric toothbrush, the switch connector of the light touch switch is a key component for controlling the switching machine. It switches the circuit on and off by changing the force of the metal spring. Its exquisite design and quick response ensure the stability and reliability of the electric toothbrush during use.
Future Outlook
With the continuous upgrading of product technology and increasingly fierce market competition, the competitive landscape of the electric toothbrush industry is gradually polarizing towards established companies with brand advantages and emerging domestic brand companies. At the same time, the continuous promotion of consumption upgrades will accelerate the replacement of electric toothbrushes, drive the growth of consumables sales, and further expand the market space. In this context, the performance and quality of the connector, as an important component inside the electric toothbrush, will directly affect the overall performance and user experience of the product. Therefore, choose high-quality and high-reliability connector products.
KONNRA Connector, with its strong R&D capabilities, precise manufacturing processes and rich industry experience, can provide customers with customized connector solutions to meet the needs of electric toothbrushes in different application scenarios. We firmly believe that through continuous technological innovation and market development, KONNRA Connector will work with our customers to jointly promote the prosperity and development of the electric toothbrush industry.
